How many redos can you handle?

Small business owners don't know how to write briefs. Especially creative ones. How are you dealing with that?

Ayala Batanova

3/20/20261 min read

I proposed my boss to create a brochure for our first time buyers.

Nothing crazy: explaning the science behind our products, invitation to our community, the founding story and some nots from the staff. What could go wrong?

This project, started in November 2024 finally saw the light of packing boxes in December 2025!